Bay Soleil® Nominated for 2016 LIMA Licensing Award


element•4 skin science studio is excited to announce Bay Soleil's nomination for the 2016 LIMA International Licensing Excellence Awards' Health & Beauty category! Each year the LIMA Awards recognize the most outstanding creativity and performance in the licensing industry by showcasing the best of the best in all major segments of licensing.

The Bay Soleil Sun and Skin Care product line was developed for Mandalay Bay Resort & Casino as a luxury sun care line with spa-like benefits extending beyond typical SPF products. Created to appeal to the active Mandalay Bay guest, the Bay Soleil line is specially formulated to offer benefits to users before, during, and after sun exposure. Each product offers a solution either through preventing or reversing sun damage, while helping the skin to look and feel its very best.

Through element•4 and PakLab's partnership with Mandalay Bay, the Bay Soleil line has become a game changer in a world full of sun protection products. Benefits - like a jump start of melanin production before sun exposure in Love My Tan or the flawless finish, anti-aging benefits, and broad spectrum SPF integrated into Sheer Coverage - are what set these products far apart from their competitors.

Mandalay Bay expects Bay Soleil to be one of the top suncare brands in the next few years, and the e•4 team is delighted to be a driving force behind a line of products that is changing the way the world sees sun protection.

We are honored to be nominated for the 2016 LIMA Awards, and we look forward to the Licensing Expo 2016 at the Mandalay Bay Convention Center where the winners will be announced!

For more information on The International Licensing Industry Merchandisers' Association, please visit their website.